The market for ice cream in Greece will see a vastly improved performance during the forecast period, thanks to a more positive economic outlook, which will encourage discretionary spending. Growth will be further bolstered by an increase in tourism, accompanied by a myriad of new product launches.
The general trend towards “better for you” products will continue within ice cream over the forecast period. as players offer consumers healthier ways to enjoy this perennial treat.
The market for vegan ice cream in Greece is currently in its infancy, with a relatively small yet dedicated audience. In addition, creating plant-based ice cream poses a unique challenge to new entrants, given that ice cream remains firmly linked with indulgence and taste in the minds of most consumers.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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