During the forecast period, the market for ice cream in Lithuania will attract more interest from manufacturers, given its status as an affordable indulgence. Given that sales are highly seasonal, market players will invest heavily in educating consumers as to the benefits of take-home ice cream, to reduce the seasonality of consumption.
As in other areas of the snacks market, premiumisation will be a significant trend in ice cream over the forecast period. With the recent COVID-19 pandemic having led to a growing demand for healthier versions of favourite foods, consumers are set to become more interested in sourcing and exploring health-positioned alternatives.
Lithuania possesses a strong domestic dairy industry of which ice cream is a major part. As such, there is currently a low demand for non-dairy ice cream, and this situation is unlikely to change over the forecast period, with the high prices of these products, a low consumer base, and a lack of interest from local producers being key factors behind this trend.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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