Sustainability and respect for the environment are expected to be key to the development of the ice cream sector over the forecast period. In addition to the aforementioned efforts of private label Coop, Unilever Italia is also making moves in environmental responsibility.
Plant-based ice cream is seeing robust volume and value growth in 2024, and this positive trend is expected to continue over the forecast period. The popularity of plant-based products has been increasing significantly in recent years, in part due to an increase in the population suffering from food intolerances or following a vegan diet, and also due to a growing global awareness of the environmental effects of food production and animal protection.
The protein food phenomenon, which is characterising many food sectors in Italy, has also started to appear in ice cream. Currently, this represents a niche, but looks set to expand further over the forecast period, as driven by the overarching protein trend.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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