Ice cream is a relatively small product area in term of value sales in Pakistan and for value sales to reach significantly higher levels, there will need to be improved storage. There is frequent power outages in certain areas of Pakistan, and this particularly impacts small local grocers, which have may not have back-up generators.
There is plenty of room for further growth in ice cream and there is an opportunity for players to widen their consumer base. Introducing new flavours, formats and packaging designs are ways in which players could attract more consumers.
Despite global trends towards plant-based alternatives, there is currently no significant demand for plant-based ice cream in Pakistan and this is unlikely to change over the forecast period. Consumer preferences in Pakistan still lean towards traditional dairy-based ice cream.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Ice Cream industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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