New flavours are significant sales driver in ice cream in Ukraine, and all producers launch dozens of novelties each season. Tastes are inspired by popular desserts and sweets (eg macaroons, mochi, eclair), bubble gum, cheese (eg mascarpone) drinks (eg coffee, juice, alcohol), and unusual combinations from craft brands.
The forecast period will see more shifting towards home consumption and family packages of 500-1000g as a way to economise. Private label will gain share, with private label lines from the likes of Rozumnyy Vybir and Svoya Liniya already holding high share in ATB-Market stores, offering unit prices substantially lower than those of branded alternatives.
Health and wellness claims will drive value sales, with demand rising for natural ingredients such as freeze-dried berries or nuts, reduced sugar and calories, vegan and plant-based variants, lactose-free options, and so on. Such options are expected to become more visible and add dynamism to the offer.
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Understand the latest market trends and future growth opportunities for the Ice Cream industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Ice Cream
Ice cream is the aggregation of frozen yoghurt, impulse ice cream, plant-based ice cream, unpackaged ice cream and take-home ice cream. Frozen desserts is included in Passport’s Staple Foods research. Please note that soft serve ice cream from ice cream dispensing machines sold at foodservice outlets (e.g. fast food or ice cream parlours) is entirely excluded.
See All of Our DefinitionsThis report originates from Passport, our Ice Cream research and analysis database.
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