Sales of coffee are projected to see a return to growth in retail volume terms over the forecast period with the resurfacing of trends that were being seen prior to Russia’s invasion. For example, sales of instant coffee are expected to stagnate with a growing number of consumers shifting to fresh coffee.
The development of a coffee drinking culture and developing coffee trends in the foodservice channel will likely help to drive innovations in coffee. For instance, Jacobs has introduced its Cappuccino Baileys range in instant coffee mixes, with it looking to attract new consumers through this collaboration.
Promotions could take on greater importance with locals being forced to save money during the crisis. Larger packs with free additional volume will likely also attract consumers with these offering better value in the long-term.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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