Comparatively high prices have historically limited the penetration of freeze-dried instant coffee in Taiwan. However, interest in this product type is expected to increase over the forecast period following the recent introduction of more affordable private label options by two of the country’s biggest convenience stores chains, FamilyMart and 7-Eleven.
It is expected cold brew coffee will continue gaining popularity in Taiwan over the forecast period. This trend will remain most visible at the on-trade level, where convenience stores and specialist coffee shops chains like Starbucks, Cama and Simple Kaffa sell extensive selections of freshly prepared cold brew and iced coffee drinks.
Coffee in Taiwan should continue to witness premiumisation at the retail level over the forecast period. Trading up to more expensive options will be supported by increasing consumer sophistication and the ongoing evolution of the local coffee-drinking culture.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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