Standard fresh ground coffee is projected to see a year-on-year decline in off-trade volume sales and slight-to-marginal increases in on-trade volume terms through the forecast period. This mature category is set to be affected as more consumers migrate to fresh coffee beans.
Fresh coffee beans is expected to see the highest on- and off-trade volume CAGRs over the forecast period, as more consumers look for better quality coffee. Many local consumers own a coffee bean machine, which helps to lift sales of fresh coffee beans.
Overall, instant coffee is predicted to see a flat off-trade volume CAGR over the forecast period. This is expected to be mainly due to instant coffee mixes, which offer more product variety and attributes, such as flavours.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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