The outlook is positive over the forecast period and coffee will register moderate constant value and volume growth. However, though inflation is expected to ease, as the economy recovers and supply bottlenecks ease and the political situation hopefully becomes more stable after the February elections, inflation will still be high, especially early in the forecast period.
Fresh ground coffee pods is a product area where there is potential for growth. An increasing number of Pakistanis are being influenced by Western lifestyles, partly supported by the return of locals who have lived in Europe, as well as expatriates, with many of these consumers also having higher incomes.
Given the recent spikes seen in coffee unit prices across global commodity markets and the anticipated impact of climate change on coffee production over the course of the forecast period, unit prices are likely to continue to rise. Within this scenario, larger players will be able to benefit from their superior economies of scale due to the cost savings that this entails.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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