A burgeoning interest in crafting high-quality coffee at home is poised to intensify over the forecast period. Driven by recommendations from friends and family, as well as an abundance of online resources, consumers are becoming increasingly knowledgeable about proper coffee preparation techniques and the nuances of flavour profiles.
Environmental consciousness is permeating consumer choices, and coffee products are no exception. Sustainability is expected to gain significant traction, with consumers gravitating towards products packaged in 100% recyclable plastic.
Instant coffee mixes have experienced a surge in popularity in Hungary due to their affordability, diverse flavour profiles, and the Hungarian predilection for sweet and milky coffee beverages. This upward trend in 2023 can be attributed to its perceived "anti-crisis" appeal, providing a cost-effective solution during challenging economic times.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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