Fresh ground coffee is anticipated to witness a decline during the forecast period. This is mainly attributed to intensified competition with on-trade consumption and the continued rivalry with instant coffee.
Anticipated price hikes, correlated with raw material and packaging cost increases, are likely to dampen coffee consumption. Consequently, the decline in disposable income and heightened price sensitivity will push sellers to offer more frequent price reductions and promotions.
New product developments are foreseen to pique consumers' interest in off-trade coffee. The proliferation of diverse flavours in fresh ground and instant coffee is projected to drive product novelties.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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