Hong Kong is a unique location where the market caters for consumers who spend their purchasing power differently, featuring “Budgeteers” and “Here and Now” consumers - where the general public may be split between those who are methodical with their purchasing power, and those who would spend to live in the moment and enjoy a pleasant experience. The premiumisation trend persists with luxury specialist coffee shops in Hong Kong, such as the new arrival of Bacha Coffee, which offers a significant café experience in service, ambience, and coffee quality.
Coffee has always been characterised by ongoing transformations, evident through the emergence of foodservice brands entering retail by offering consumers fresh coffee beans, coffee pods, filter coffee and other formats of their branded coffee for at-home consumption.
There is high potential for packaging changes, as Hong Kong’s government has confirmed the charging of household waste to combat global climate change and the burden to landfill, resulting in the public being charged per bag of household waste from April 2024. This waste levy may potentially alter consumer behaviour and encourage them to actively search for brands that produce less packaging waste or use recyclable materials in their packaging.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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