Fresh ground coffee pods had been experiencing a slowdown in retail volume sales in the US, but the pandemic triggered a surge in consumption at home. As a result, the user base of Keurig, the most popular pod system in the US, has expanded significantly since 2019.
A focus on supply chains was not something that happened in coffee for the first time ever during the pandemic. The impact of the “third wave” and greater social consciousness of consumers meant that the “story” of coffee was already becoming increasingly important even in pre-pandemic times.
Coffee shops in the US have always been seen as a “third place”, where people can hang out, study, socialise, or just relax outside their work or home environment. However, Starbucks has recently announced that it will de-emphasise providing a welcoming “third place”, and instead focus more on optimising online ordering and pick-up services.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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