The transition to using fresh coffee beans and fully automated coffee machines, accelerated by home seclusion during the pandemic, is poised to gain further momentum over the forecast period. Consumers are avidly searching for promotions on fresh coffee beans as they cherish the taste and quality of their coffee.
The price of coffee may be rising, but the commitment to sustainability remains unwavering among local consumers. Although sustainability as a topic has not been at the top of consumers’ minds in 2023, it is likely to remain relevant and gain momentum over the forecast period.
For many years, coffee varieties such as cappuccino or latte macchiato have contributed to the success and new image of coffee as being a fashionable drink in Germany. Each year, there is greater variety on offer and different ways of preparing coffee at home and via foodservice.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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