The growth patterns seen at the end of the review period are expected to continue in the forecast period, with falling current value sales of instant coffee, and rising sales of fresh coffee, as increasing numbers of consumers are shifting to premium fresh coffee. Indeed, a number of players in instant coffee are withdrawing their line-ups of instant coffee mixes and launching fresh coffee brands.
In the domestic beverages industry, a trend towards permissible indulgence is being seen. One way in which this is evident in coffee is through a clear preference for zero calories, with the introduction of zero sugar products.
More consumers who were accustomed to Americano coffee have recently fallen in love with the authentic appeal of espresso, which allows them to savour the true taste and aroma of coffee without additional ingredients. As a result, it is expected that various coffee services, including coffee subscription services and espresso bars, will emerge in the future.
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Understand the latest market trends and future growth opportunities for the Coffee industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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