The coffee industry is a major contributor to the Guatemalan economy, especially in terms of exports. Local organisations are promoting initiatives to support local coffee production, such as Anacafé with its Sustainable Profitability Program for the Coffee Sector, which provides technical agronomic support and financial administrative guidance to local producers.
One of the most well-established brands in fresh coffee is León, manufactured by the local company Tostaduría Café León SA. With a history spanning over 80 years, the brand has a solid positioning and wide penetration of distribution channels.
In recent years, players have been improving the quality and image of instant coffee, which has traditionally been seen as a quick-fix product that provides limited flavours and experience. Leading instant coffee brands have been keen to emphasise product improvements and highlight key characteristics.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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