The government first announced its intention to implement a sugar tax in Malaysia’s 2022 Budget. The plan was for a tax of MYR0.
In the face of rising costs and other economic challenges, Nestlé is likely to source more raw materials locally, especially fresh coffee beans, through its Nescafé Grown Respectfully programme. This will benefit both local farmer and Nestlé, with the player set to strengthen its positioning among local consumers through the move.
Chek Hup’s new 3-in-1 Ipoh White Coffee with Soy Protein, launched in Malaysia in July 2023, is likely to inspire competitors within coffee to follow suit and expand their offerings. Portfolios are thus set to see more inclusive ranges of variants, catering to consumers with dietary and lifestyle preferences and restrictions such as vegan, vegetarian, dairy-free, lactose-intolerant and so on.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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