Instant coffee is not just a hot beverage any longer, it is a versatile option with intriguing possibilities. The emergence of “supercoffees”, such as UltraCoffee, Desincoffee, and similar brands showcases an evolution in this trend.
In line with the speciality coffee movement, Brazilian producers have shifted their focus towards diversification and enhancing the value of their products by advocating for certified geographic indicators, akin to the concept of terroirs in the wine industry. These indicators acknowledge each coffee’s unique “personality” and establish a premium for geographic indicator coffees.
In 2023, Brazil shattered multiple high temperature records, culminating in the hottest year on record. This reinforces the imperative to expand options for cold coffee in the country, whether Ready-to-Drink (RTD) varieties or cold brew.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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