Whilst foodservice did, indeed, rebound after the pandemic era, volume growth in coffee in on-trade channels is expected to be somewhat sluggish. There are couple of factors for this, including an ongoing trend for hybrid working (part-time at home, part-time in the office), along with the fact, in some cases, consumers have become used to making and drinking high-quality coffee at home for their breakfast, for example, instead of purchasing a.
Coffee is anticipated to face increasing competition from alternative products during the forecast period, with ready to drink (RTD) coffee emerging as a threat, for example. RTD coffee is gaining popularity due to its convenience, and there has been a recent surge in new product launches in this category.
The burgeoning trend for cold brew coffee is anticipated to have a stronger impact on the category over the forecast period, as consumers seek to “raise the bar” on how they make their barista-style coffee at home. This could lead to further developments in cold brew coffee types and products, such as cold brew coffee pod machines.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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