Fresh ground coffee pods is set to remain the strongest performer within the category over the forecast period. Due to the level of market maturity, relatively dynamic growth will be driven by several factors such as convenience, active new product launches, and improving consumer awareness.
Although a niche, specialty coffee is expected to gain momentum over the forecast period as consumers become increasingly sophisticated, and with the growing café culture in Singapore, they are looking to replicate the same experiences and flavours at home. Fresh coffee subscriptions peaked at the height of the pandemic, where many smaller speciality brands leveraged their e-commerce capabilities to promote regular doorstep deliveries.
The forecast period could see enhanced localisation of fresh coffee to Asian taste buds as consumers seek new flavours. Established brands in the local market include Italian coffee brands such as Illy and Lavazza, while coffee from the US is long associated with brands such as Starbucks.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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