Both volume and current value growth are expected in retail in the forecast period. The pursuit of indulgence in a cup of coffee is expected to be a trend that continues, with anticipated growth in the consumption of cold and flavoured variants.
The trend towards leading a healthier lifestyle has been growing over the past few years, and this is expected to continue during the forecast period. According to Euromonitor International’s Voice of the Industry: Food and Nutrition survey in 2023, 65% of companies consider health trends such as the use of natural ingredients, less processed ingredients, or functional ingredients will be very or extremely influential in the coming years.
Brand positioning will be crucial throughout the forecast period, since coffee consumers tend to be loyal to the brand they choose, and there is typically minimal shift to a cheaper brand, due to the value placed on taste. Consequently, social media will continue to play a vital role in brand positioning campaigns, as exemplified by the Nescafé Taster’s Choice campaign featuring Formula 1 driver Checo Pérez, titled “You deserve a great coffee”, aiming to attract a new audience of coffee consumers.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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