Lithuanians are seeking to replicate the experience of coffee drinking in cafés and restaurants when they are at home. Coffee machines have been gaining popularity in Lithuania, spurring sales of capsules, and this trend is expected to continue.
Fresh coffee is a staple hot drink in Lithuania, with many consumers drinking it regularly throughout the day. However, the category faces stagnation in retail volume sales over the forecast period, mostly due to the maturity of this category and the limited potential to grow the consumer base.
No strong changes are expected to be registered as total market performance will remain stagnant, with no major growth areas registered. Changes will continue in the category, with consumers shifting from standard ground coffee to alternatives.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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