Volume sales of coffee are expected to continue to grow positively between 2023 and 2028, although the rate of growth will slow considerably as the forecast period progress. This will be mainly due to the growing maturity of the Indonesian coffee market, as consumption becomes an integral part of everyday lifestyles.
Small local grocers are expected to remain the largest contributor to off-trade volume growth during the forecast period, with sachet packaging remaining an affordable choice for price sensitive, suburban consumers. While the prices of coffee sachets are expected to continue to increase, moving forward, due to rising raw materials costs,, this is unlikely to impede retail volume growth, as long as the price per sachet does not exceed IDR 2000.
Instant coffee is expected to see faster growth than fresh coffee in retail volume terms during the forecast period. This will be supported by continued investment by the leading players, which will focus on the development of new flavour variants, as well as those with different types of sweeteners.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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