Coffee is expected to record further moderate constant value and volume growth over the forecast period. Instant coffee will continue to dominate in terms of volume sales, with further growth supported by flavour expansion in the coffee mixes category to appeal to young consumers who are the target audience.
Fresh coffee will register higher volume growth than instant coffee, albeit from a small base. The expansion of fresh coffee can be attributed to its popularity in foodservice establishments, where consumers have access to different coffee formats such as cappuccino, as well as different flavours.
No significant changes in the competitive landscape are expected over the period to 2028. Both WellDis TOO and Jacobs Douwe Egberts Kazakhstan TOO have strong positions in Kazakhstan and continue to develop their portfolios to appeal to local consumers.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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