Retail sales coffee can expect to see only minimal growth in volume and value (constant 2023 prices) terms over the forecast period, as the category approaches saturation. Moreover, while there is a developing coffee culture in Lativa, the anticipated decline in the size of the population is likely to dampen demand.
Fresh coffee, which accounts for a higher proportion of retail volume and value sales than instant coffee, is expected to see stronger growth over the forecast period. Within this, fresh ground coffee pods is projected to see the most dynamic performance, as consumers in more affluent households continue to use their often newly acquired coffee machines to replicate the barista experience at home.
Despite ongoing economic uncertainty, at least in the short term, consumers will increasingly seek out exotic and single origin blends of coffee, in line with the premiumisation trend. In light of this, coffee machines will become a more common feature in more affluent Latvian households.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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