Amidst Peru's economic recession and heightened spending consciousness, conditions are becoming more difficult, especially for players who do not gear towards mass audiences where margins tend to be slimmer. Coffee brands and cafés play a pivotal role in developing their value proposition to provide consumers with exceptional experiences and quality, crucial for retaining value and volume share.
The rise in coffee prices in recent years, amidst an economic recession in Peru, will likely favour the consumption of instant coffee, usually perceived as cheaper by consumers and more widely available. Additionally, the entry of new participants, such as Ajeper SA in 2022 with D'Gussto and Exportadora Romex with Cafetal in 2023, indicates the growing interest in this category, which holds a wide reach throughout the country.
In recent years, modern grocery retailers are showing a growing interest in developing and marketing widely consumed foods and beverages, including coffee. Prominent supermarket and hypermarket chains such as Cencosud, Supermercados Peruanos, and Tottus are offering coffee under private label, offering lower prices than well-known brands like Nescafé, Kirma, and Altomayo.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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