Fresh coffee beans is set to continue to lead retail volume and current value growth in coffee in the forecast period, while other fresh coffee formats, such as fresh ground coffee pods and standard fresh ground coffee, are also expected to maintain robust demand through retail channels. A significant driver of this growth will be increasing premiumisation within the category.
The shifts in consumer behaviour resulting from the pandemic may be long-lasting, and are expected to continue to impact Australians over the forecast period, therefore hindering the recovery of foodservice coffee options in Australia. While foodservice volumes are expected to see consistent growth over the forecast period, driven by the return of in-person activities and increased mobility driving on-the-go consumption occasions, the investments made by individuals during lockdowns in order to brew high-quality coffee at home, along with hybrid work models, are expected to hamper growth.
With a growing focus on environmental and sustainability concerns amongst consumers across industries, the coffee category is ripe for addressing these issues, particularly as the supply of coffee beans is expected to experience serious impacts from climate change in the coming years. A key strategy to tap into this movement revolves around a heightened emphasis on sourcing and harvesting practices, coupled with transparent communication to consumers.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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