Coffee is expected to see a return to growth in retail volume terms over the forecast period while foodservice sales are projected to see a full recovery. Demand is likely to pick up as Vietnam’s economy rebounds and as consumer confidence is restored.
Over the forecast, Vietnamese consumers are expected to show higher interest in fresh coffee including fresh coffee beans and standard fresh ground coffee. More and more fully automated coffee machines are being promoted and sold in electronics and appliance stores and through retail e-commerce platforms such as tiki.
Over the forecast period, the presence of fresh ground coffee pods will likely remain negligible in Vietnam due to the well-established culture and preference for drip coffee. Therefore, there is likely to be a reluctance to embrace more modern approaches such as coffee pods.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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