Coffee is set to perform well throughout the forecast period, with economic and demographic factors expected to support solid growth in retail and foodservice volume sales. Most obviously, the numbers of Kenyans with the means and opportunity to buy coffee on a regular basis should continue to increase in line with anticipated improvements in purchasing power among the population and high levels of rural-urban migration.
Organic coffee looks set to continue gaining popularity in Kenya over the forecast period. Consumption will be bolstered by the well-established trend of rising health awareness, which has recently been reinforced by the pandemic and is making people more conscious of the potential hazards of pesticides and other chemicals widely used in food and beverage production.
Increasing consumer sophistication should support a high level of innovation in coffee over the forecast period. Manufacturers and foodservice operators are expected to expand their portfolios in response to the growing willingness of Kenyans to experiment with different flavours, blends and formats.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Coffee industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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