Rising retail volume growth of coffee will result from increased ownership of semi-automatic, automatic and coffee pod machines. Consumers will increasingly use coffee from different origins and various tastes and flavours to replicate the out-of-home experience.
Fresh ground coffee pods are set to see high growth over the forecast period; the result of increased ownership of coffee pod machines. Awareness among mass consumers of fresh ground coffee pods is set to increase noticeably over the forecast period, aided by the presence and entry of popular brands from the widespread product areas of fresh ground coffee.
International players are set to dominate the competitive landscape over the forecast period, offering a wide range of products while investing in new launches, promotions, advertising and distribution. Distribution will continue to be key to the performance of coffee over the forecast period.
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Understand the latest market trends and future growth opportunities for the Coffee industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of fresh coffee and instant coffee. Please note that foodservice sales of coffee are volumes sold to the on-trade (foodservice) sector and not those sold to the consumer.See All of Our Definitions
This report originates from Passport, our Coffee research and analysis database.
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