Over the forecast period, menswear in Vietnam is expected to continue its steady recovery in value and volume terms, aided by a more robust economic performance. Men’s shirts and men’s tops are projected to experience significant growth due to their status as essential daily items of clothing for many Vietnamese male consumers.
Over the forecast period, male consumers are also expected to continue focusing not only on the design but also on the quality and characteristics of the product materials, such as air-dry, sun protection, antibacterial and water resistance. In response to this growing trend, several menswear brands, including Uniqlo, Coolmate, and Viet Tien, have introduced new products featuring innovative fabric technology.
Generation Z is becoming a key consumer base that menswear companies are targeting. This generation is highly fashion-conscious and often purchase branded products to display their social status.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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