Amidst the COVID-19 lockdowns, Polish office workers adapted to a new work routine, embracing the comfort of remote work. As workplaces gradually reopened, male consumers continued to prioritise comfort over formal attire.
Despite forecasts indicating a slowdown in inflation by 2024, apparel prices are anticipated to remain elevated compared to pre-pandemic levels. This persistent inflationary pressure is likely to impede growth in volume terms over the forecast period.
With a burgeoning interest in fashion, notably among younger generations of Polish males, a shift towards e-commerce is anticipated within menswear. Tech-savvy consumers are expected to favour online channels due to the perceived convenience and a growing inclination towards fashion consciousness.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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