Czech men have increasingly become accustomed to comfortable apparel that is easily worn in and out of work. Remote and hybrid working models are likely to continue, albeit to a softer extent than in 2022-2023.
Supported by, but predating, COVID-19, and the online availability of a wider range of apparel, retail e-commerce has increasingly appealed to Czech men. Despite e-commerce, like other channels, being under pressure from shrinking demand and weak economic conditions towards the end of the review period, its popularity is set to grow, especially as economic conditions improve.
Multibrand players and big international brands like Zara and H&M are expected to continue to put pressure on small apparel retailers and brands. As a result, smaller apparel brands are set to make their offerings online exclusive to reduce costs or become part of larger branded portfolios or concept stores.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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