Few if any new international brands are expected to enter menswear in Argentina over the forecast period. This is mainly due to the barriers to trade created by capital controls and import restrictions, which are expected to persist in some form regardless of the radically libertarian economic policies proposed by president-elect Javier Milei.
The value sales share claimed by e-commerce in menswear looks set to continue rising over the forecast period. While this channel has been gaining ground for several years, its penetration has recently been significantly strengthened by changes resulting from COVID-19.
As is the case in womenswear, over the forecast period it is expected more brands that have traditionally concentrated on menswear will diversify into other categories. This type of strategy can help players to win over new consumers, increase financial revenues and reinforce brand loyalty, and should therefore become more attractive as competitive pressures intensify amidst ongoing economic difficulties in Argentina.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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