In 2022, colour trends in the Philippines leaned towards neutral colours due to the fashion culture embodying minimalism and simplicity. However, in 2023, fashion culture shifted towards accepting more brightly coloured clothing due to the desire for creativity and interest in leisure and outdoor activities.
While there has been economic pressure from the high rate of inflation prevailing at the end of the review period, the longer term trend of rising affluence and the expansion of the middle class in the Philippines has led to an increase in disposable income for a large portion of the population. This has contributed to a growing consumer group with more appreciation for apparel brands such as Bench and Penshoppe, which have generally been considered expensive by lower-income consumers.
In many countries, the post-pandemic consumer mentality has shifted towards a more conscious type of consumerism and lifestyle adapted to the world, and this is the case in the Philippines. With consumers becoming increasingly environmentally aware, sustainability became an increasingly important feature of the menswear category in the Philippines in 2023.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Menswear research and analysis database.
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