While formal menswear will continue to see sales increase in the forecast period, male consumers will favour more comfortable apparel. Even more so than women, Romanian men will put more accent on functionality and comfort, especially in the context of a dynamic lifestyle.
The competitive environment in menswear will become even more dynamic during the forecast period, with an expanding range of products of all prices and quality. While premium products will attract more consumers, lower priced brands, such as Pepco, will continue to account for a large proportion of sales (given their good geographical coverage).
In 2023, retailers will continue to focus on expansion, modernisation of their store networks, consistent expansion of their brand portfolios and further development of successful omnichannel strategies. E-commerce will matter more, as product portfolios and the array of services offered will improve even more.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Menswear research and analysis database.
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