The competitive landscape in menswear is likely to witness greater polarisation over the forecast period. With economic growth projections recently revised downwards and inflation set to remain elevated in the short-to-medium term, increased budget-consciousness will make many people more inclined to favour cheaper fast fashion brands.
Streetwear brands look set to continue gaining popularity and influence in menswear over the forecast period. While this type of apparel is most attractive to members of Generation Z, it is steadily winning over other demographics in line with the wider shift towards more comfortable and casual dress styles in Taiwan.
The use of nano influencers as brand ambassadors is expected to become more visible in menswear over the forecast period. Generally defined as having between 1,000 and 10,000 followers on social media platforms like Instagram, Dcard and TikTok, the numbers of these digital creators active in Taiwan have exploded in recent years, particularly since the start of the pandemic.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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