Growth in retail volume sales of menswear is set to slow down significantly in 2024, remaining fairly muted during the forecast period. Volume sales are likely to remain below 2019 levels, while Inflation is set to remain elevated during the early part of the forecast period, leading consumers to be cautious in their spending.
Traditionally, Portuguese men purchase fewer pieces of clothing, with a focus on quality above quantity. This is leading apparel players to perceive menswear as a category with volume growth potential.
While the re-opening of physical outlets saw a slowdown in growth for e-commerce in womenswear, this trend was less evident in menswear. Many men continue to prefer the convenience of online purchases, with men’s clothes’ cuts and sizes tending to be more standardised, reducing the need for online returns.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menswear industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!