Many initiatives are being launched to make consumers more aware of the impact of fast fashion, which is encouraging some to invest in a capsule wardrobe which consists of a few durable staple items. For example, staple items imply a few essential clothing items that can be worn in different ways to create various outfits.
Since the pandemic, the style of many local consumers has changed, from a more formal look to casual and comfortable as they have embraced new ways of working and living. For example, many companies in South Africa are embracing hybrid working patterns, which means that employees spend part of their week working from home.
Post-pandemic, many local consumers have returned to their previous purchasing habits and have shifted from purchasing online to visiting physical stores for their menswear. Hence, with many South Africans returning to shopping centres, they are more likely to make an impulse purchase if there are seasonal sales, promotions and discounts on offer.
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Understand the latest market trends and future growth opportunities for the Menswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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