Menswear in South Africa

November 2023
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Menswear industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Menswear industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Menswear in South Africa report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Menswear in South Africa?
  • Which are the leading brands in South Africa?
  • How are products distributed in South Africa?
  • How is the rise of e-commerce shaping demand?
  • What % of apparel and footwear sales are made via grocery retailers?
  • Do consumers want premium quality or fast fashion?
  • How will COVID-19 and recession impact demand?
  • How important is sustainability in Menswear in South Africa?
  • Where is future growth expected to be most dynamic?

Menswear in South Africa - Category analysis

KEY DATA FINDINGS

Men’s formal wear experiences further declines amid casual wear trends
Many local consumers seek value for money when choosing menswear
Conscious consumers demand more sustainable menswear options
Greater willingness to invest in staple wardrobe items that offer longevity
Casual wear will remain predominant style in terms of menswear
Consumers will continue to make impulse purchases
Table 1 Sales of Menswear by Category: Volume 2018-2023
Table 2 Sales of Menswear by Category: Value 2018-2023
Table 3 Sales of Menswear by Category: % Volume Growth 2018-2023
Table 4 Sales of Menswear by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Menswear: % Value 2019-2023
Table 6 LBN Brand Shares of Menswear: % Value 2020-2023
Table 7 NBO Company Shares of Men’s Nightwear: % Value 2019-2023
Table 8 LBN Brand Shares of Men’s Nightwear: % Value 2020-2023
Table 9 NBO Company Shares of Men’s Outerwear: % Value 2019-2023
Table 10 LBN Brand Shares of Men’s Outerwear: % Value 2020-2023
Table 11 NBO Company Shares of Men’s Swimwear: % Value 2019-2023
Table 12 LBN Brand Shares of Men’s Swimwear: % Value 2020-2023
Table 13 NBO Company Shares of Men’s Underwear: % Value 2019-2023
Table 14 LBN Brand Shares of Men’s Underwear: % Value 2020-2023
Table 15 Forecast Sales of Menswear by Category: Volume 2023-2028
Table 16 Forecast Sales of Menswear by Category: Value 2023-2028
Table 17 Forecast Sales of Menswear by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Menswear by Category: % Value Growth 2023-2028

Apparel and Footwear in South Africa - Industry Overview

Apparel and footwear in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for apparel and footwear?
Table 19 Sales of Apparel and Footwear by Category: Volume 2018-2023
Table 20 Sales of Apparel and Footwear by Category: Value 2018-2023
Table 21 Sales of Apparel and Footwear by Category: % Volume Growth 2018-2023
Table 22 Sales of Apparel and Footwear by Category: % Value Growth 2018-2023
Table 23 NBO Company Shares of Apparel and Footwear: % Value 2019-2023
Table 24 LBN Brand Shares of Apparel and Footwear: % Value 2020-2023
Table 25 Distribution of Apparel and Footwear by Format: % Value 2018-2023
Table 26 Distribution of Apparel and Footwear by Format and Category: % Value 2023
Table 27 Forecast Sales of Apparel and Footwear by Category: Volume 2023-2028
Table 28 Forecast Sales of Apparel and Footwear by Category: Value 2023-2028
Table 29 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2023-2028

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Menswear

  • Men's Nightwear
      • Economy Men's Jeans
      • Standard Men's Jeans
      • Premium Men's Jeans
      • Super Premium Men's Jeans
      • Men's Jackets and Coats
      • Men's Jumpers
      • Men's Shirts
      • Men's Shorts and Trousers
      • Men's Suits
      • Men's Tops
      • Other Men's Outerwear
  • Men's Swimwear
  • Men's Underwear

Menswear

This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Menswear research and analysis database.

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