The high inflation that plagued Europe towards the end of the review period is expected to even out during the forecast period, resulting in more moderate unit price growth across all categories. Higher levels of discretion spending will inevitably be positive for menswear, with spending on coveted brands and designer menswear expected to be seen.
The forecast period is expected to see e-commerce outperform other retail distribution channels in menswear in Hungary and this is set to be the result of the rising popularity of multi-brand e-commerce platforms such as about.you, zalando.
Over the forecast period, It is expected that the polarisation that largely defined menswear in Hungary towards the end of the review period will remain in effect. The parallel trends that are driving is polarisation are driven by the interplay between the desire for prestige and cachet among local menswear consumers and the pragmatism that has enforced of the local population by high inflation and rising prices.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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