The unisex trend is becoming increasingly evident in China, blurring the boundaries between men’s and women’s clothing. Men’s fashion is adopting more feminine design features, such as super-short shorts and vibrant colours.
In comparison with womenswear, menswear places a greater emphasis on practicality, with lower product renewal rates and a heightened focus on utility and quality. This trend is expected to persist in men’s fashion in the future.
Menswear players are increasingly focusing on creating high-performance garments for men, incorporating high-tech, sustainable, and protective materials, combined with practical designs. This is expected to be a major trend in men’s fashion in the future.
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Understand the latest market trends and future growth opportunities for the Menswear industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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