Luxury brands and more premium segments are set to gain attention in the forecast period, as the rate of inflation drops and the economy is expected to rebound. More Austrian menswear consumers are predicted to look for timeless elegance and classic durability, viewing pieces as an investment, particularly suits.
Younger adults, in particular, are expected to continue to redefine the rules of workwear. The casualisation of work attire enables consumers to express themselves more and incorporate more affordable options, such as footwear or t-shirts, with their outfits.
Sustainability remains a major focus, but economic pressures are likely to prevail, at least in the short term. Nonetheless, as in apparel and footwear in general, manufacturers of menswear are expected to increase their focus on sustainability over the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menswear industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!