Menswear is expected to continue to see positive, yet slower growth in retail volume terms as demand stabilises over the forecast period. Growth is likely to be stronger in retail value (constant 2023 prices) than volume terms.
Within menswear, the athleisure trend is expected to continue. Despite the return to pre-pandemic lifestyles, there is likely to remain strong interest in joggers, breathable sweatshirts, track jackets and hoodies as participation in sports and fitness rises among an increasingly health-conscious population.
Technology as a key driver of sales is expected to become a permanent trend in menswear in Turkey. Some companies, such as Beymen Magazacilik AS, have introduced new generation digital technology that allows consumers to shop via digital screens.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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