Menswear saw retail volume and current value increases in 2022 and 2023, as sales rebounded from the negative impact of the pandemic. However, the forecast period is set to see slow and steady retail volume declines and marginal current value growth, which is a return to the trend seen pre-COVID-19.
One of the characteristics of menswear opposed to womenswear is the longer trend cycle. There is continuous strong demand for basic items, which is good ground for sustainability.
As noted earlier, the view of formalwear and businesswear has changed, especially triggered by COVID-19. What happened was the casualisation and relaxation of formal clothing even for special occasions such as weddings and funerals, as well as for work.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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