During the pandemic, with remote working measures and lockdowns in place, the demand for formal clothing dropped, increasing the desire for pyjamas and other types of men’s nightwear. However, male options were quite limited compared to women's.
In recent years, e-commerce sales of apparel and footwear have received a significant boost, driven by the pandemic, with an increasing number of local consumers embracing online shopping. While women dominate this space, e-commerce sales of menswear are gaining ground, fuelled by fast fashion brands such as Zara and Shein targeting men, along with male influencers and local celebrities.
In 2023, demand for men's suits continues to improve but remains below 2019 levels. Despite a substantial male population and ongoing corporate culture, stronger demand is being tempered by ongoing remote/hybrid working measures and casualisation trends, thereby reducing the need to invest in a new suit.
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Understand the latest market trends and future growth opportunities for the Menswear industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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