Thai men are expected to feel increasingly confident in shopping for menswear that they feel reflects and represents who they are. In line with this, ‘genderless fashion’ is expected to continue developing and shaping the market over the forecast period.
Over the forecast period, menswear brands are expected to focus on developing new product innovations that serve more sophisticated demand and which can better meet the needs and wants of consumers. This could include menswear products embedded with advanced technology to cater to the everchanging needs of an increasingly sophisticated world.
While male consumers in Thailand are becoming increasingly sophisticated in their shopping habits they generally lack brand loyalty when it comes to purchasing menswear. Although this not expected to have a significant impact on the overall demand for menswear it is likely to lead towards an increasingly fragmented competitive landscape.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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