After the robust recovery of 2021, menswear in the US has been grappling with economic uncertainties, mirroring the experiences of womenswear since 2022. While inflation rates and consumer prices displayed signs of moderation in early 2023, both businesses and consumers remain cautious, considering the prevailing economic challenges and ongoing concerns about financial stability, which were exacerbated by the Q1 banking stress.
The US fashion industry is making strides in terms of embracing a more inclusive approach to size and gender, although menswear somewhat falls behind womenswear, with fewer brands offering extended size ranges. Nevertheless, menswear is actively evolving to foster a more inclusive, diverse, and representative environment, mainly driven by the intention of Gen Z consumers to purchase products not bound by traditional gender norms.
Even in the post-pandemic era, the fashion industry’s commitment to digitalisation and high-tech solutions remains steadfast, aiming to provide consumers with seamless online and offline experiences. One of the most influential techniques shaping the fashion industry, including menswear, is generative artificial intelligence (AI).
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Understand the latest market trends and future growth opportunities for the Menswear industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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