2023 has witnessed a noteworthy shift in the realm of menswear retailing, as e-commerce sales are expected to experience modest growth, but the actual share of e-commerce is set to see a slight decrease. This shift can be attributed to the conscious efforts of brands and retailers to revamp their physical stores and introduce enhanced in-store experiences.
Inclusivity is no longer a buzzword, but a thriving movement that is reshaping the fashion landscape in Australia. It is a trend that began in womenswear, and is now making significant inroads into menswear.
The trend of casualisation has been reshaping work attire for an extended period, but the market is now witnessing a reimagining of the men’s suits category in contemporary and innovative ways. During the review period, smart casual dressing made a strong comeback, with brands launching new collections that seamlessly fuse elements of workwear, formalwear, and streetwear.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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