Menswear in Sweden is expected to display stable growth in both retail value and volume over the forecast period, with many Swedish men maintaining their conservative approach to fashion trends, favouring casual elegance and sportswear, while slowly but gradually incorporating more adventurous options. There is a slow yet noticeable shift towards a demand for high-quality, diverse, and fashionable items, including statement pieces.
In Sweden, sportswear is set to drive menswear growth, with participation in sports and exercise set to increase. Participation in outdoor sports is expected to rise, with brands focusing on integrating sports-inspired styles and advanced features into their collections for everyday wear.
E-commerce, social media, and an omnichannel approach will continue to drive menswear over the coming years. In Sweden, a large share of men shop more frequently online, and the habit of webrooming and using social media to find new items and styles, will grow.
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Understand the latest market trends and future growth opportunities for the Menswear industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.See All of Our Definitions
This report originates from Passport, our Menswear research and analysis database.
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