Male consumers in South Korea are becoming increasingly interested in fashion. With the rise of social media, men are now becoming more educated about fashion, and are not as hesitant to invest time and money in their looks, thereby offering further growth potential for menswear over the forecast period.
In 2023, Cowell Fashion, a South Korean apparel manufacturer/distributor, signed an IP-licencing contract with the British casual brand Superdry for Asian markets, including South Korea and China. With the USD50 million contract, Cowell owns the IP for Asia and can develop and distribute Superdry licensed products across the region.
E-commerce remains an important distribution channel for menswear in South Korea, and is dominated by a fashion vertical platform called Musinsa, targeting men in their teens and 20s. It features everything fashion-related, from apparel and footwear to jewellery, beauty products and fashion magazines.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Menswear industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Menswear industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Menswear
This is the aggregation of men's outerwear and men's underwear, nightwear and swimwear.
See All of Our DefinitionsThis report originates from Passport, our Menswear research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!